| I am a highly experienced freelance IT, telecoms
and business journalist and copywriter, specialising in business
and technology features, case studies and news reports for the
UK IT trade and business press, for publications as mainstream
as The Guardian and Computer Weekly to specialist publications
including Global Telecoms Business, Marketing Week, Communications
News, CIO Connect magazine, and Drapers Record & Menswear.
I am well known and highly respected in my field, having
covered the IT and telecoms industry for 18 years for a wide
range of independent magazines, newspapers and web portals.
My customer base also include a wide range of large corporate
clients, from the likes of Microsoft, Cisco, Capgemini, Vodafone,
Computer Associates and Autodesk, to the Institute of Chartered
Accountants, CIO-Connect, IDC and the MCA. I also provide
professional editorial and copywriting services to a series
of marketing, PR agencies and contract publishers.
I have split down my credentials into three areas - journalism,
corporate copywriting, and consumer writing. More details
on each follow below:
1. JOURNALISM
Having spent 10 years in staff journalism jobs in London,
including several years as managing editor of The VAR magazine
at Reed Business Information, I have been freelance since
2001, and write for a variety of mainstream and specialist
magazines and newspapers. These include titles as diverse
as The Guardian, Computer Weekly, Revolution, Marketing Week,
Drapers Record & Menswear, Communications News and MicroScope.
As a freelancer, I cover a wide range of business, IT and
telecoms related topics. To name but a few, this long list
includes subjects as diverse as:
" Making the business case for IT & telecoms/ Deriving
business value from technology
" Transformational change & business process re-engineering
" The agile organisation
" Next-generation infrastructures
" Supply chain integration
" E-marketing/integrated marketing
" Entrepreneurial challenges
" Management and staff retention issues
" Next-generation supply chain partnerships & ecosystems
" Outsourcing & offshoring
" Managed services/utility computing/Software as a Service
(SaaS)
" Customer loyalty enhancement & CRM
" Changing board roles and the rising importance of the
CIO
" Modern marketing challenges
" Pricing strategies
" SME issues of all kinds (ie those affecting small businesses),
IT-related and otherwise
" Most aspects of telecoms, from the mobile and wireless
markets to IP VPNs
" Disaster recovery, contingency planning and security
" Most vertical market issues, eg healthcare, financial
services, local government
I specialise in writing highly accessible copy for a non-technical,
management-level audience.
2. CORPORATE COPYWRITING & OTHER PROFESSIONAL MEDIA
SERVICES
A major aspect of my work today is the provision of professional
copywriting services for both PR/marketing agencies and corporate
clients, where I offer a rapid turnaround and competitive
rates. I provide a complete research and writing service,
producing content such as customer case studies and newsletters,
white papers, press releases, internal and external promotional
literature and Web content, to ghost-written opinion articles
and advertorial copy. Again, all subjects are considered -
both IT and general business, and also more mainstream, consumer-related
topics.
This work has included the ghost-writing of a major 80,000-word
IT business book on behalf of Capgemini, as part of a book
series organised by the Management Consultancies Association
(MCA) which was published internationally by Hodder &
Stoughton in 2002. The book, written for a senior management
audience on the subject of complex systems integration, is
called Joined-Up Systems: Building the Integrated Business,
written on behalf of senior Capgemini consultants Trevor Elliott
and Dave Herbert. Other regular corporate clients include
Microsoft, Cisco, Vodafone, Autodesk, Computer Associations
and CIO Connect.
I also take on other types of creative work, from organising
conference programmes, to editing special publications and
supplements and conducting industry research.
I have some excellent industry contacts and am highly comprehensive
in my research. I've never been known to miss a deadline,
and can turn excellent copy around at extremely short notice.
I can provide excellent references for all aspects of my work.
Several marketing agencies have now come to rely on me as
an extension of their team, particularly for taking on 11th
hour projects with seemingly impossible deadlines.
3. CONSUMER PRESS
Finally, I also write lifestyle articles for the consumer
press, for publications as wide-ranging as The Times, www.babyworld.co.uk
and Living France magazines.
|