To display this page you need a browser with JavaScript support. Sue Tabbitt

   Testimonials


 
Biography
I am a highly experienced freelance IT, telecoms and business journalist and copywriter, specialising in business and technology features, case studies and news reports for the UK IT trade and business press, for publications as mainstream as The Guardian and Computer Weekly to specialist publications including Global Telecoms Business, Marketing Week, Communications News, CIO Connect magazine, and Drapers Record & Menswear.

I am well known and highly respected in my field, having covered the IT and telecoms industry for 18 years for a wide range of independent magazines, newspapers and web portals. My customer base also include a wide range of large corporate clients, from the likes of Microsoft, Cisco, Capgemini, Vodafone, Computer Associates and Autodesk, to the Institute of Chartered Accountants, CIO-Connect, IDC and the MCA. I also provide professional editorial and copywriting services to a series of marketing, PR agencies and contract publishers.

I have split down my credentials into three areas - journalism, corporate copywriting, and consumer writing. More details on each follow below:

1. JOURNALISM

Having spent 10 years in staff journalism jobs in London, including several years as managing editor of The VAR magazine at Reed Business Information, I have been freelance since 2001, and write for a variety of mainstream and specialist magazines and newspapers. These include titles as diverse as The Guardian, Computer Weekly, Revolution, Marketing Week, Drapers Record & Menswear, Communications News and MicroScope.

As a freelancer, I cover a wide range of business, IT and telecoms related topics. To name but a few, this long list includes subjects as diverse as:

" Making the business case for IT & telecoms/ Deriving business value from technology
" Transformational change & business process re-engineering
" The agile organisation
" Next-generation infrastructures
" Supply chain integration
" E-marketing/integrated marketing
" Entrepreneurial challenges
" Management and staff retention issues
" Next-generation supply chain partnerships & ecosystems
" Outsourcing & offshoring
" Managed services/utility computing/Software as a Service (SaaS)
" Customer loyalty enhancement & CRM
" Changing board roles and the rising importance of the CIO
" Modern marketing challenges
" Pricing strategies
" SME issues of all kinds (ie those affecting small businesses), IT-related and otherwise
" Most aspects of telecoms, from the mobile and wireless markets to IP VPNs
" Disaster recovery, contingency planning and security
" Most vertical market issues, eg healthcare, financial services, local government

I specialise in writing highly accessible copy for a non-technical, management-level audience.

2. CORPORATE COPYWRITING & OTHER PROFESSIONAL MEDIA SERVICES

A major aspect of my work today is the provision of professional copywriting services for both PR/marketing agencies and corporate clients, where I offer a rapid turnaround and competitive rates. I provide a complete research and writing service, producing content such as customer case studies and newsletters, white papers, press releases, internal and external promotional literature and Web content, to ghost-written opinion articles and advertorial copy. Again, all subjects are considered - both IT and general business, and also more mainstream, consumer-related topics.

This work has included the ghost-writing of a major 80,000-word IT business book on behalf of Capgemini, as part of a book series organised by the Management Consultancies Association (MCA) which was published internationally by Hodder & Stoughton in 2002. The book, written for a senior management audience on the subject of complex systems integration, is called Joined-Up Systems: Building the Integrated Business, written on behalf of senior Capgemini consultants Trevor Elliott and Dave Herbert. Other regular corporate clients include Microsoft, Cisco, Vodafone, Autodesk, Computer Associations and CIO Connect.

I also take on other types of creative work, from organising conference programmes, to editing special publications and supplements and conducting industry research.

I have some excellent industry contacts and am highly comprehensive in my research. I've never been known to miss a deadline, and can turn excellent copy around at extremely short notice. I can provide excellent references for all aspects of my work. Several marketing agencies have now come to rely on me as an extension of their team, particularly for taking on 11th hour projects with seemingly impossible deadlines.

3. CONSUMER PRESS

Finally, I also write lifestyle articles for the consumer press, for publications as wide-ranging as The Times, www.babyworld.co.uk and Living France magazines.



 

Sue Tabbitt Ltd

Company Reg 6958588
VAT Reg 935 7663 85

Editorial Services & Copywriting

Specialising in:

  • IT

  • Telecoms

  • General business

  • Consumer issues



  • Contact:

    Tel: 01239 710201

    sue@suetabbitt.co.uk

    alternative email: sue.tabbitt@gmail.com